The first two videos posted by the channel have a 1:1 like to dislike ratio, and some users expressed suspicion at the concept of a corporate manufactured channel, while others expressed annoyance at the campaign's heavy use of video ads to advertise the channel on other videos. The campaign has encountered mixed reception. The channel has been promoted through ads that YouTube displays before and after monetized videos on their site. While it is not uncommon for corporations to tap into younger markets via sponsorships or deals with internet personalities such as YouTubers, Tribal Worldwide has said that they have attempted to take the concept further by developing their own such internet celebrities, as the channel is hosted by three teenagers selected for the roles, known as Emily, Buz, and G. The campaign was developed and directed by advertising agency Tribal Worldwide, who explained the project as an effort to establish relevancy and recognition among Generation Z. In 2015, Mars, Incorporated debuted a marketing campaign in the form of a YouTube channel. The candy bar is promoted as a "Nice, Light Snack" which features "45% less fat" than other chocolate bars. Most recently, the 3 Musketeers bar has been advertised in television spots which featured women. The product's original slogan of "Big on Chocolate!" was expanded in these advertisements to "Big on Chocolate, Not on Fat!" The advertising campaign was developed by Will Vinton Studios, whose previous works include the M&M's characters, The Noid and The California Raisins. In 1998, the bar's advertisements also featured three men dressed as the legendary Three Musketeers to market the "45% less fat" campaign. Marketing ģ Musketeers was advertised on television on the 1950s-era Howdy Doody show, along with a song that Buffalo Bob Smith encouraged children to sing. Sugar syrup is then added, stabilizing the foam and creating " frappé." Other flavoring ingredients are then added to the frappé to create specific flavors. The nougat chocolate center is made by whipping egg whites until they are light and frothy. The candy is made in Chicago, Illinois Elizabethtown, Pennsylvania and Newmarket, Ontario. The bar is then cooled and prepared for wrapping. The nougat chocolate center is first formed into very large slabs, which are cut to size, and after the centers are formed they are coated with milk chocolate through a process called "enrobing" wherein the centers pass through a continuous flowing vertical "sheet" of chocolate while, at the same time, a rotating, chocolate-covered wheel beneath the mesh belt coats the base of the bar. The candy is made of a whipped mousse covered with milk chocolate. It comes in two sizes: the Share Size bar (2.14 oz or 61 g) and Miniatures Stand Up Pouch (8.4 oz or 240 g). In 2019, Mars released their latest flavor, the 3 Musketeers Birthday Cake.
Orange was coated in milk chocolate, while the cherry and raspberry were coated with dark chocolate. This was followed by Cherry 3 Musketeers for 2008, and Raspberry 3 Musketeers and Orange 3 Musketeers for Easter 2008. It featured French Vanilla, Mocha Cappuccino and Strawberry. Also in 2007, Mars produced a limited-edition "Autumn Minis Mix" 3 Musketeers. To mark the 75th anniversary of the introduction of the candy bar, Mars introduced 3 Musketeers Mint, the first brand extension, in August 2007.
Costing five cents when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to leave only the more popular chocolate. Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla hence the name, which was derived from the 1844 novel The Three Musketeers by Alexandre Dumas. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. It is a lighter chocolate bar similar to the global Milky Way bar and similar to the American version Milky Way bar only smaller and minus the caramel topping. It is a candy bar consisting of chocolate-covered, fluffy, whipped mousse. 3 Musketeers is a chocolate bar made in the United States and Canada by Mars, Incorporated.