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And as Timbaland and Swizz Beatz’s smash Verzuz series has shown us, it’s possible to celebrate O.G. Among the grim lessons we’ve learned in the pandemic is that we should appreciate our beloved veterans while they’re still here. Still, CBS isn’t paying Winston to manage the commercial decline of one of its prestige properties, which means Aerosmith may yet be commissioned to lure aging viewers to the 64th Grammys in 2022. (In that way, you might say the producer is echoing the Weeknd’s feelings on the value of a Grammy.)
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That’s in keeping with cratering awards-show numbers industry-wide, and Winston says linear-broadcast ratings are an outdated means of measuring the success of a TV show in an era of streaming and social media. Nielsen reported the audience for Sunday’s show dropped 53% from 2020 to a record-low 8.8 million viewers. Ratings, of course, are a different story. (Eilish set a new record in 2020 when she did it at 18.) A decade later, though, Swift was the oldest of the winners of the big four awards Sunday - older than Megan, who won best new artist older than Eilish, who took record of the year with “Everything I Wanted” older than 23-year-old H.E.R., whose “I Can’t Breathe” was named song of the year. In 2010, when Swift won her first Grammy for album of the year with “Fearless,” she became the youngest artist ever to take the Recording Academy’s flagship prize. The youthfulness extended to the awards themselves. Instead, an actual teenager, 19-year-old Billie Eilish, was there, taking up prominent space that Dave Grohl or Emmylou Harris or, as they did just last year, the members of Aerosmith and Run-D.M.C. No jazz greats, no gospel pioneers, no elder statesmen of salsa or reggae or classical music. There were no grizzled monsters of rock there were no wizened Grand Ole Opry members. Beyond Starr’s presentation and a performance by 71-year-old Lionel Richie, who turned up during the “ In Memoriam” sequence to sing his old friend Kenny Rogers’ “Lady,” the Grammys were dominated by performers in their 20s and early 30s, including Harry Styles (27), Dua Lipa (25), Cardi B (28), Bad Bunny (27), Lil Baby (26), Maren Morris (30), Post Malone (25), Megan Thee Stallion (26) and Taylor Swift (31). Sunday’s show at the Los Angeles Convention Center, by comparison, was virtually unrecognizable as a monument to experience.