All updates are sent to the users’ subscription folder with no push notifications. Subscription accounts are the only type of official account that is open to individuals, such as bloggers and celebrities. They can publish messages once a day to subscribers and publish 1-6 articles each time. They are used much like a daily news feed. Subscription Accounts (订阅号)WeChat subscription accounts focus on information and brand communication. Let’s look at three types of WeChat business account: subscription accounts, service accounts, and WeChat Work (previously corporate account). The official accounts are available to media, government organizations and businesses. Setting up a WeChat official account allows brands to reach out to a wide base of the target audience and raise brand awareness in an effective way. So how can you use WeChat to reach this large pool of potential customers or build connection with your existing customers? Let’s begin with finding out which type of WeChat account matches your business’ needs and goals. Which WeChat account fits you best?WeChat is an essential and outstanding marketing tool for businesses to enter the Chinese market. It has grown into the largest and most influential social network in China. WeChat is taking over China in both social and commercial aspects. 41% of China’s population log into WeChat every day and use various functions for daily tasks. WeChat is spreading at rocket speed in China. Meanwhile, more than half of them are using one online social service to chat with friends, make voice and video calls, play games, split lunch bills, make online payments, and even get Lucky Money during Chinese New Year. Almost every Chinese uses WeChat. This is no joke. 7 MIN READ Let’s start with an amazing fact: A country with 1.3 billion people has no access to Facebook, Instagram, and Twitter.